Developing successful sport marketing plans

by David Kent Stotlar

Publisher: Fitness Information Technology in Morgantown, WV

Written in English
Cover of: Developing successful sport marketing plans | David Kent Stotlar
Published: Pages: 137 Downloads: 799
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Edition Notes

Includes bibliographical references and index.

StatementDavid K. Stotlar.
SeriesSport management library
Classifications
LC ClassificationsGV716 .S737 2005
The Physical Object
Paginationxi, 137 p. :
Number of Pages137
ID Numbers
Open LibraryOL3316719M
ISBN 101885693575
LC Control Number2004115256

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As a. To accomplish that, you need a well-defined marketing plan. As noted earlier, sport is a multibillion-dollar industry, yet it is amazing how many sport organizations do not have marketing plans for their products and services.

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The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stotlara s experience in academia and the sport industry.

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With more competition than ever for the leisure time and entertainment dollars of potential customers, it is critical for a contemporary sports management entity to develop a marketing plan.

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by Stotlar, David K. Recommend this. Marketplace Prices. 2 New from $; 8 Used from $; Used $ New $ If you see no publications on this page, please refer to the purchase confirmation email you received for the link to complete your Registration.

You can purchase access to the publications you do not have access to by clicking below. [Content for Developing Successful Sport Marketing Plans, 5th Edition subscribers only] [Content for.

-Central to the sport marketing plan. -Manipulated by sport marketers' strategic and tactical plans. -Integrated with other elements for optimal success. 10 steps to developing a sport marketing plan: purpose, product, projecting the market, positioning, players. of developing "successful sport marketing plans." Of note is the inclusion of pricing, distribution, and pro-motion—three traditional elements of the marketing mix.

This inclusion represents a meaningful extension of the assertion by Gladden and Sutton () that sport marketing was based solely upon promotional efforts by the marketer.Central to the sport marketing plan. Manipulated by sport marketers' strategic and tactical plans.

Integrated with other elements for optimal success. 10 steps (10 Ps) to developing a sport marketing plan: purpose, product, projecting the market, positioning, players, packaging, pricing. 9 Tips for Developing Your Sales and Marketing Strategy. The Whole Brain Group August 14, We've just completed a detailed series on developing a successful marketing budget.

Use those articles as a starting point for establishing your annual marketing budget. you may need to develop tactical plans for content/inbound marketing, social.